Hampton by Hilton China Loyalty Program
Beginning in the 4th quarter of 2016, guests staying in a Hampton by Hilton hotel in China will be able to join its unique loyalty program called Hampton Rewards Club. The Chinese name of the program is “Huan Xiang Hui” which means “enjoy a happy time together”. This loyalty program is specific to Hampton’s located in China and operates independently from Hilton HHonors and Plateno’s loyalty program, Plateno Club. The creation of a new loyalty program will best ensure Hampton by Hilton China is relevant to its core target, domestic Chinese travelers in the three-star market. Built from the successful principles of HHonors and the insights from the Plateno Hotel Group, the Hampton Reward Club will introduce a differentiated set of loyalty offerings that include room, F&B discounts, and other exciting benefits in Hampton hotels in China.