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MCLEAN, Va. - Hampton Hotels today announced a new design update to increase food and beverage retail options within current and future Hampton Hotels. The new concept, TREATS, features a walk-up or walk-in shop filled with snacks, toiletries, local merchandise and drinks, including water, soda, single-serve beer and wine, for purchase.
The concept includes two separate designs; a walk-in solution for hotels with an existing Suite Shop space and a walk-up solution for hotels without an existing food and beverage retail offering. Both options will be located conveniently within the lobby of each hotel.
"We believe Hampton TREATS will be a strong addition to our collection of successful amenities at Hampton hotels in North America," said Phil Cordell, global head, focused service and Hampton brand management, Hilton Worldwide. "The variety of F&B options and inclusion of unique local merchandise will bring Hampton Hotels to the next level in terms of what we offer for our guests, and will provide our owners another strategic profit center at each hotel."
The walk-in TREATS shop will be reconfigured from current shop space near the front desk. To increase visibility to guests, a graphic mural will be the focal point of the shop. Entering the space, natural wood-toned shelves packed with sundries and local merchandise will line the walls from floor to ceiling. Overall, the design will provide a bright and fresh atmosphere that provides superior convenience.
For properties without an existing food and beverage offering, a walk-up TREATS concept will be implemented within Hampton's signature Perfect Mix Lobby. One or two shelves of items will line walls within the lobby for a quick grab-n-go experience. With the new walk-up TREATS concept, visitors will have the ability to browse quickly to conveniently purchase the things they need.
Through a year-long testing process, the TREATS concept has been successful, with local single-serve beer as the top seller. Beginning in 2015, all new hotels will offer Hampton TREATS. Existing Hampton properties in North America will implement the new offerings on a rolling basis.
About Hampton by Hilton As the number one ranked franchise for the past eight years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers with more than 2,200 properties totaling more than 223,000 rooms in 19 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi and free hot breakfast, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Hampton by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hampton by Hilton, visit www.hampton.com or news.hampton.com and connect online at Facebook, Twitter, YouTube and Instagram.
About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.