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WARSAW - With the trend for staycations continuing to rise, research1 by Hampton by Hilton has revealed the travel habits of Poles. Hilton's (NYSE: HLT) global brand of almost 2,200 mid-priced hotels, found that 73% of people surveyed planning a short trip in 2017, will do so within Poland and also the most sought after places are Gdansk, Krakow, Wroclaw, Torun and Warsaw.
- Ministry of Sport and Tourism Report reveals the percentage of Polish residents taking a short domestic break reached 35% in 2015, compared with 23% in 2011
- Hampton by Hilton predict the rise of the staycation is set to continue, with a survey revealing 73% of people planning a short trip in 2017 are choosing to stay in their native Poland
- 1 out of 3 people want to go on the weekend trip to Warsaw known for its ultimate shopping spree during numerous young designer events and fashion shows
- "Local attractions" and "sightseeing" cited as the top reasons for choosing a holiday on home-soil next year
- Hampton by Hilton to add nine new hotels to the current Polish portfolio, including Mokotow, increasing the choice for value-conscious 'Seekenders'
It is no surprise that Poland is being recognised as a great place to visit. With its rich cultural and historical heritage it is an endless source of travel inspiration. The research showed that people value local attractions and sightseeing landscapes and interesting spots, with 77% of respondents admitting that they plan to choose their next trip destination based on these factors.
Hampton by Hilton discovered that for young people the most important factor in choosing destinations for a short trip are cultural events, a large choice of dining options, the possibility of exploring new places and of course, a good shopping experience. That is why 32% of respondents chose Warsaw as the best place to visit to experience the ultimate shopping spree, due numerous young designer events and fashion shows.
Tal Shefer, Vice President of Focused Service Brands EMEA, at Hilton, said, "With the staycation set to stay, we are continuing to grow our presence in Poland. There are nine new Hampton by Hilton properties in the pipeline, including Mokotow. With value for money at the top of many traveller's agenda, Hampton by Hilton offers value-conscious travellers an opportunity to seek out new travel experiences and explore some of the incredible destinations within Poland."
Hampton by Hilton's research also revealed that more than 30% of Polish people prefer frequent, short getaways (up to three nights) than fewer long trips, with 73% of these favouring travelling within Poland.
According to those surveyed, the three most important factors when booking a staycation are;
- Value for money (72%)
- The proximity and easy access to the places they want to visit (48%)
- If they can relax and have a lazy breakfast at the hotel (36%).
The research also showed that in addition to value, travellers value their comfort as a part of their experience, with 73% of respondents preferring to stay in a hotel rather than with friends or family. As it turned out, Polish customers are loyal. When satisfied, 69% of respondents admitted that when revisiting a city, they would choose the same hotel.
Hampton by Hilton Warsaw City Centre is the brand's largest hotel outside the US and one of the biggest hotels opened in the city centre in the last few years. The downtown location and nearby Złote Tarasy shopping mall allows easy access to a wide range of shopping and dining venues. Offering 300 guest rooms, the property is situated in the immediate vicinity of the Central Railway Station, Metro and major transport links in the city, the hotel is also less than 10 kilometres from Warsaw Chopin Airport, the capital's main international airport.
For guest requiring the easiest access to the airport, the 116 guestroom Hampton by Hilton Warsaw Airport offers a number of the brand's signature features, including a hot breakfast, fitness suite, fully equipped business centre, as well as 24-hour snack shop and free Wi-Fi throughout. Business travellers will benefit from the 47 square metre meeting room, with natural daylight, which can seat up to 18 people in boardroom style.
Currently under construction and expected to open in late 2018, the 163 room Hampton by Hilton Warsaw Mokotov will join one of Poland's leading commercial districts, Mokotow-Sluzewiec. The hotel will provide easy access to the two most popular streets in the district (Cybernetyki and Postepu) and will be served by Chopin International Airport, based just 2.5km away. The property will boost Hilton Worldwide's existing presence in Warsaw, with four other Hilton branded hotels currently open in the city under three different brands.
 Report "Tourism in Poland 2015" by the Department of Tourism of the Ministry of Sport and Tourism, prepared on the basis of the data from the Institute of Tourism, Activ Group, Central Statistical Office and the National Bank of Poland; published May 2016.
1 The research was conducted by TNS Polska, on behalf of Hampton by Hilton, with 800 respondents in November 2016. The survey was conducted from a random sample of Polish adults.
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About Hampton by Hilton As the number one ranked franchise for the past eight years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers with more than 2,200 properties totaling more than 223,000 rooms in 19 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi and free hot breakfast, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Hampton by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hampton by Hilton, visit www.hampton.com or news.hampton.com and connect online at Facebook, Twitter, YouTube and Instagram.
About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.