They will share their experiences along the way as they seize the weekend to follow their many passions from sports and music to food and the great outdoors. Credit: Hampton by Hilton.

MCLEAN, Va. - Hilton Worldwide's (NYSE: HLT) global brand Hampton by Hilton is continuing to inspire Americans to seize the weekend by adding three celebrity "Seekenders" to its team. In August of 2015, the brand launched the Seekender campaign in an effort to inspire Americans to take advantage of the weekend and pursue their passions. Starting this summer, 'Soul Surfer' Bethany Hamilton, ESPN broadcaster Samantha Ponder and national TV personality and fashion expert Kika Rocha will share their weekend adventures and travel insights on HamptonSeekender.com and via social media using #Seekender.

A bold adventurer and global traveler, Hamilton embodies the Seekender lifestyle and enjoys pursuing her passion while being surrounded by the people who matter most to her. "With my family, we seek to live the life we love together, especially on the weekends," said Hamilton upon joining the Ultimate Seekender Team.

Hamilton, who recently placed in the top three at the World Surf League's Fiji Women's Pro, kicks off the collaboration by sharing her family's escape to Los Angeles. Rocha will follow with a family weekend to Jackson Hole, Wyoming and Ponder will share her rejuvenating weekend trip to Bar Harbor, Maine as she prepares for the start of 2016 college football season.

"It was lovely to wake up to free, hot breakfast, and the free Wi-Fi allowed us to stay connected," Hamilton shared following her recent weekend stay at Hampton by Hilton in Los Angeles.

The celebrities will join three new Ultimate Seekender Team members Gustavo Gutierrez, Giselle Orentas and Elena Ollick as well as the nine veterans. They will share their experiences along the way as they seize the weekend to follow their many passions from sports and music to food and the great outdoors.

Building off this momentum, Hampton by Hilton has also launched the Soy Seekender Summer Guide and Instagram Giveaway in partnership with Latina Bloggers Connect. Now through September 5, 2016, participants can enter for a chance to win a trip of their own by sharing pictures of their favorite summer weekend escapes using the hashtag #SoySeekender and tagging @LBConnect and @HamptonbyHilton.

Hampton by Hilton's Ultimate Seekender Team will continue to expand throughout the 2016 year, adding even more adventure-seeking travelers to its roster. Follow the Seekender conversation at www.HamptonSeekender.com and #Seekender on social media.

CONTACT:
Jennifer Hughes
Director, Brand Public Relations Hilton Worldwide
+1 901-374-6518
jennifer.hughes@hilton.com

Elizabeth Prats
For Hilton Worldwide
+1 305-448-5078
elizabeth.prats@rbbcommunications.com

About Hampton by Hilton As the number one ranked franchise for the past eight years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers with more than 2,240 properties totaling more than 225,000 rooms in 19 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, free hot breakfast and On The RunTM breakfast bags, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Each Hampton by Hilton hotel offers complete satisfaction with the 100% Hampton® Guarantee. Hampton by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hampton by Hilton, visit www.hampton.com or news.hampton.com and connect online at Facebook, Twitter, YouTube and Instagram.

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.